Mailchimp is one of the most popular email marketing platforms on the planet, with millions of users worldwide. And one of the things that makes Mailchimp so popular is its automation features.
With Mailchimp, you can automate your email marketing campaigns so that they’re triggered by certain events, like when a subscriber joins your list or makes a purchase. And tagging is one of the most powerful tools in Mailchimp’s automation toolkit.
Tagging allows you to segment your subscribers based on their behavior. So, for example, you could tag subscribers who open your emails so that you can send them more targeted content. Or you could tag those who click on a particular link so that you can follow up with them later.
The possibilities are endless. And in this post, we’ll show you how to use Mailchimp tags to automate your email marketing.
First, let’s take a look at how Mailchimp’s tagging system works. Then we’ll show you how to use tags to automate your email marketing.
How Mailchimp’s Tagging System Works
Mailchimp’s tagging system is pretty straightforward. When you tag a subscriber, Mailchimp adds a label to their profile. This label can be anything you want, like “Opens Emails” or “Clicked Link.”
You can then use these labels to segment your subscribers and trigger automated emails. For example, you could create a segment of subscribers who have been tagged as “Opens Emails” and send them a targeted email campaign.
Or you could create an automated email campaign that’s triggered when someone is tagged as “Clicked Link.”
Either way, tagging subscribers is a great way to segment your list and trigger automated emails.
How to Use Mailchimp Tags to Automate Your Email Marketing
Now that you know how Mailchimp’s tagging system works, let’s take a look at how you can use tags to automate your email marketing.
As we mentioned above, one of the most common ways to use tags is to segment your subscribers. This allows you to send more targeted email campaigns.
For example, let’s say you have a segment of subscribers who always open your emails. You could create a targeted email campaign specifically for this group.
Or let’s say you have a segment of subscribers who never open your emails. You could create an automated email campaign that’s triggered when someone is tagged as “Never Opens Emails.”
Either way, segmenting your subscribers with tags is a great way to send more targeted and effective email campaigns.
Another way to use tags is to trigger automated email campaigns. As we mentioned above, you can use tags to trigger automated emails that are sent when someone performs a certain action.
For example, you could create an automated email campaign that’s triggered when someone is tagged as “Clicked Link.”
Other related questions:
Can you automate tagging in Mailchimp?
Unfortunately, there is no way to automate tagging in Mailchimp.
How do I use automation in Mailchimp?
There are a few ways to use automation in Mailchimp. You can use it to automatically send out emails based on certain criteria, or you can use it to automatically add people to your mailing list.
What is a tag in email automation?
A tag is a keyword or phrase that you can assign to an email, contact, or company in your HubSpot account. You can use tags to segment your contacts and companies, and to trigger workflows.
- Send to Tags – Mailchimp
- Getting Started with Tags – Mailchimp
- How To Create And Remove Tags In Mailchimp Automatically
- How to Send an Automation to a Tag or Group – AmyHall.biz
- Mailchimp | Help Center – Automate.io
- Mailchimp Automation with Free Version (Marketing Hack)
- 6 ways to automate email marketing with Mailchimp – Zapier