Triggered automations in Marketing Cloud allow you to send highly-personalized, real-time messages to your contacts based on their interactions with your brand. These messages can be sent through any channel, including email, push notifications, SMS, and more. By using data from multiple sources, you can create highly-targeted messages that are relevant to each individual contact.
With triggered automations, you can:
Create highly personalized messages: Triggered automations allow you to use data from multiple sources to create highly personalized messages.
Send real-time messages: Triggered automations allow you to send messages in real-time, based on the contact’s interactions with your brand.
Send messages through any channel: Triggered automations can send messages through any channel, including email, push notifications, SMS, and more.
What are the benefits of using triggered automations?:
Triggered automations offer a number of benefits, including the ability to:
Create highly personalized messages: Triggered automations allow you to use data from multiple sources to create highly personalized messages.
Send real-time messages: Triggered automations allow you to send messages in real-time, based on the contact’s interactions with your brand.
Send messages through any channel: Triggered automations can send messages through any channel, including email, push notifications, SMS, and more.
Other related questions:
What is automated trigger?
An automated trigger is a process that is automatically initiated when an event occurs.
What is triggered send definition?
A Triggered Send Definition defines a set of criteria that, when met, will automatically trigger an email to be sent to a specified address.
What must be done before you can use a triggered automation?
Before you can use a triggered automation, you must first create a trigger.
What are the two starting sources available in automation Studio?
There are two starting sources available in automation Studio: 1.The starting source is an empty process. 2.The starting source is a process with one activity.
Bibliography
- Respond to Customers with Triggered Automations – Trailhead
- Automate Processes in Automation Studio – Salesforce Help
- Triggered Sends or Automations for Return Path Platform
- Automation Starting Sources – Salesforce Help
- Triggered Emails in Email Studio – Salesforce Help
- Configure a Trigger Automation (Beta) – Salesforce Help